Master Data Management (MDM) initiatives often seem to begin with the CIO and consequently, the implementation takes on a strong technology focus.
But in today’s article, we want to suggest an approach that’s more likely to succeed in the long run – tying the MDM project to solving an important business problem, and then [...]
Filed under: Best Practices, CDI, Customer Data Integration, Data Quality, Governance, MDM, Master Data Management, Politics, Strategy, business case | Tagged: business drivers, CDI, Customer Data Integration, marketing, Master Data Management, MDM | No Comments »
Dan Power
Gaurav Arora